Designed by RighTrak friend Jason Phelps, the new logo isn’t just cool-looking, it tells a story.

bluegreenLet’s start with the color palette. In scientific terms, color is simply what our eyes see when a particular wavelength of light is reflected, measured in nanometers (nm). The green hue is approximately 532 nm, which is the wavelength that the human eye is most able to see, whether in the dark or the light. That’s why green lasers are so effective for light shows and pointers. In the RighTrak logo, the green represents God’s Kingdom and His desire to break through our self-reliance and share little pieces of that Kingdom with us. While the Spirit is always at work, sometimes those breakthroughs cut through the darkness of our disobedience like a laser. We call those kairos moments. The blue hue is a nod to the Old Testament (recall the blue on the Israeli flag) and represents God’s divinity and lordship over all.

bluegritbootprintsThe blue text is faded and gritty in spots. That’s because life transformation isn’t easy or clean or neat. We have to put our work boots on, get down into the muck of our souls, identify the root cause of what’s holding us back and with God’s help confront it. From that dirty place, though, comes transformation, which is why the boot prints change from blue to green as we begin to recognize that we must submit to the lordship of our Creator and get on the path that He wants us to be on so that we can realize our full potential.

arrowsFunny thing about paths: there’s never just one right track. Everyone’s journey and lot in life is different. There’s no such thing as a one-size-fits-all program for helping someone end his/her poverty. It isn’t “THE RighTrak.” It’s just “RighTrak” because each person’s path and each community that surrounds that person will be different, which is why there are two arrows instead of one. “Industries,” plural, is part of the RighTrak name for a similar reason. A vocation is one of the keys to helping someone end his or her poverty, but this isn’t a vocational training program. (It isn’t a program at all, actually.) Every person’s vocation will be different, so we have to be prepared to assist with a multitude of industries.

xThe “x” in the tag line, “ending poverty one x one,” symbolizes the concept of multiplication. RighTrak Industries is all about ordinary people showing God’s love in a seemingly radical way. We surround and support one person with one whole community in part because it gives the person the best chance of success, but more importantly it allows the members of that community to form real, lasting relationships with each other and the person they are helping. Once people’s hearts begin to break for things that break God’s own heart, they realize that it’s really not all that radical to love others as Jesus loved us, and then all of a sudden they’re showing that love to others outside of RighTrak and teaching their kids how to love and telling their friends about their experiences. Before you know it, the effect of helping one person has multiplied and touched the lives of many.

Neat, huh?


Aaron Lytle, one of RighTrak’s brain trustees, used this video in his message today. It’s widely applicable, but I thought it especially apropos for folks who have made the commitment to radically love others and change lives. The key takeaways are:

  1. Patience. It takes considerable time and energy to deconstruct bad neural highways and build good ones.
  2. Power. Big life change doesn’t happen because of our own strength. Only by the power of the Holy Spirit can someone’s mind be transformed. We aren’t actually doing anything, so remember to hold it loosely.
  3. Prayer. It is in this communion with God that someone admits his/her faults and asks that Christ take up this cross instead. If what you’re doing isn’t working, ask, “Have we prayed about it lately?”
  4. Persistence. Addiction, distrust, self-reliance. These aren’t one-and-done kinds of things. They are daily struggles. Surrender to the Heavenly Father and take it one day at a time.

extreme-makeover-spoof-197x111This thing we call “RighTrak Industries” (which is really just ordinary people committed to treating other, less-financially-fortunate people as … well … people) has been evolving, and it will continue to. In fact, if it doesn’t evolve, it means we’re not listening and working the circle. As a preview, here’s the short list of the evolutionary changes.

See the new logo? (Not the Extreme Makeover spoof. Look up and left.) Our friend Jason Phelps designed it. Pretty cool. What’s cooler still is that it’s jam-packed full of symbolism, which we’ll explain in another post. Other changes include a new payment processing system that will allow RighTrak to keep more of your donation dollars and pay less to Visa and MasterCard, the establishment of a more formal board of directors and a facelift for the email newsletter (which you can subscribe to here).

But none of these are as exciting as the evolution of RighTrak’s mission. The refinement and improvement of RighTrak’s mission has been a slow, purposeful (and, we dare say, divine) kairos moment in the making. It culminated with a YouTube sermon Dave stumbled upon — and watched twice — followed by some time spent abiding with his Heavenly Father while jogging along the Buffalo Bayou. The adaptation of RighTrak’s mission is exciting, and we look forward to sharing it and all the other enhancements with everyone. So stay tuned.